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In the hills above Hollywood, California, Arsenic’s team of 12 – 10 women and two men – is building a media powerhouse based on being real, raw, and edgy.

In the last two years, Arsenic has transformed from being one woman’s hobby to a social-media movement where women of any shape, size, skin color, or location are submitting their own photos and videos for free just because they want to be a part of it.

The startup, which officially launched in June 2015, and as of March 2016, it currently has over 960,000 followers on Instagram, more than Maxim and Esquire combined.¬†Arsenic’s Snapchat channel had around 500,000 people clicking on every photo and video its models post.

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