Play game to win a job

Last fall, Barclays PLC began testing a new tool for attracting young job applicants: a mobile video game.

More than 4,500 mostly college seniors have played the Barclays-branded version of Stockfuse, a free stock-trading game that uses real-time market data.

About 8% have applied for positions at the international bank, and so far 17 have landed jobs.

Stockfuse, developed by SHFuse Inc., a New York-based startup, is just one of a new breed of apps that invite people to play games that also serve as real-world recruiting tools.

Read full article at WSJ