La Boheme – the stunning new clothing label by fashion designer Lubov Azria

Having spent two decades at the helm of BCBGMAXAZRIA, critically-acclaimed fashion designer, Lubov Azria, is back again on the fashion scene with her new label – La Boheme.

Celebrated for her innovative, intelligent approach to fashion and her sophisticated point of view and effortlessly chic style, Lubov possesses an innate understanding of what women want to wear.

Back in 2016, following a shift away from BCBGMAXAZRIA, Lubov embraced the beauty in just being and taking the time to turn inward and reflect.

Sticking to her mantra “In life, you do not find yourself, you create yourself,” and following her instincts to design an easy wardrobe that reflected her philosophy, has lead her down the fashion road again, founding La Boheme.

The clothing label features collections of expertly-crafted separates and luxurious essentials for dreamers, doers, and seekers.

Inspired by the timeless appeal of the bohemian spirit, and filtered through the lens of a modern lifestyle, Lubov’s collection transitions seamlessly between sleep, work, and play, lending an effortless confidence and rebellious spirit to today’s woman.

La Boheme is an awakening, a second chapter, and a manifestation of an authentic artistic vision. La Boheme is Lubov.

Shop the the collection at!