Americans don’t want just speed and convenience at their favorite fast-food restaurants. Increasingly, they are demanding some of the same features associated with more elegant dining options, including higher food quality and menu variety.
Some fast-food chains are meeting these demands better than others, according to an annual ranking from industry analyst Nation’s Restaurant News. The magazine surveyed 37,339 fast-food customers and ranked the chains on ten qualities: atmosphere, cleanliness, craveability, food quality, likely to recommend, likely to return, menu variety, reputation, service and value.
Among the highlights is Smashburger, which moved up 40 places this year from 2015 and was the second-highest-ranking burger joint after the longstanding favorite In-N-Out Burger. Read full article at TheFiscalTimes